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Fractional CRO/CMO
We embed fractional CROs and CMOs into your leadership team to ensure that sales and marketing operate as one unified revenue engine.
What We Do
The traditional model of sales and marketing is broken. Marketing generates leads that sales doesn’t close. Sales chases deals without marketing support. Leaders struggle to measure ROI.
At C&C, we embed fractional CROs and CMOs into your leadership team to ensure that sales and marketing operate as one unified revenue engine. Unlike traditional consultants who provide high-level strategy without execution, our fractional executives implement, refine, and optimize your growth systems to deliver measurable results.
Where We Focus Our CRO & CMO Strategy:
- Align Sales & Marketing for Revenue Growth – Ensure that marketing feeds sales with high-quality leads, and sales converts them into predictable revenue.
- Develop & Implement Revenue Strategies – Build structured, repeatable sales processes and marketing strategies that drive sustainable growth.
- Optimize Pipeline & Lead Conversion – Improve lead quality, conversion rates, and sales performance with data-driven decision-making.
- Drive ROI & Performance Metrics – Install clear KPIs and ensure marketing and sales efforts are tied directly to revenue and profitability.
Sales and marketing should not be separate functions—they should operate as a cohesive system that drives business growth.
Who It’s For
- CEOs looking to drive more predictable, scalable revenue.
- Executives frustrated with underperforming sales teams or inefficient marketing.
- Companies needing structured, measurable sales and marketing alignment.
Key Benefits
A Unified Sales & Marketing Engine
Stronger, More Predictable Growth
Leadership That Delivers, Not Just Advises
How We Work
Sales & Marketing Audit
We evaluate your current revenue systems, identifying gaps and inefficiencies.
Revenue & Growth Strategy Development
We create clear, structured sales and marketing playbooks that define how leads are generated, qualified, and converted.
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Implementation & Optimization
We install sales enablement tools, CRM systems, and lead conversion processes that ensure revenue growth is predictable and scalable.
Ongoing Leadership & Performance Tracking
Sales and marketing need continuous refinement. We track, optimize, and refine execution for maximum ROI.
What We Offer
Start Building a Stronger Revenue Engine Today.
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